Saturday, 9 July 2011

Gladwell, Malcolm “The Tipping Point"

Gladwell, Malcolm “The Tipping Point: How Little Things Can Make a Big Difference”  - 2000

Why do some products sell better than others, why was “Sesame Street” such a success, why does certain behaviour spread like an epidemic?

Malcolm Gladwell knows it all, he introduces various concepts, all of them able to get a product, an idea, anything to the “tipping point” from which there is no return.

A review by George Stephanopolous said “A book for anyone who cares about how society works and how we can make it better”. I couldn't agree more. This book belongs to those that really can change your life.

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